According to a recent study by Deloitte, the number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019. That means 0.4 billion more eyeballs to grab. With technology having picked up speed and the younger generation- which is soon going to dominate the target market- becoming techno-savvy, it has become the need of the hour for businesses to reach out to their audience on the social networks they are a member of and stay top-of-mind with them.
Gone are the days when buyers’ first preference was walking into the stores when they wanted to buy something or even visiting a construction site to get to know what amenities were being provided by the builder. People now think twice about how to save time and effort and yet be able to make the right decision. And all this has now become possible with the click of a button!
Digital marketing is basically all marketing activities carried out with the help of the Internet. It includes advertising on digital channels such as search engines, websites, social media, email and mobile apps. In this article, we’ll focus on how each of these channels is important to boost sales growth and revenue for your business.
Most people get onto search engines like Google, Yahoo and Bing generally looking for answers or data on review sites so that they can make a final purchase decision. With regard to search engines, you can either opt for the organic Search Engine Optimisation (SEO) or Search Engine Marketing (SEM)/ Pay Per Click (PPC). The goal of SEO is to produce content with keywords you want to target so that search engine spiders can crawl your site and rank you higher up in the search results. PPC advertising, on the other hand, refers to the sponsored ads placed right on top or side of the Search Engine Results Page (SERP). You only pay when your ad is clicked. A downside is that if a user clicks on your ad, gets onto your product page and returns without contacting you, you still have to pay.
Here, we are talking about your own business website. Your business’ online presence can be made robust if your website is attractive, has a simple layout and navigation and proper landing pages. Web design is an art and not many are good at it. The proper choice of colors, layout, content, and images determines how long people will stay on your site. If your images are unattractive or your website visitors find it difficult to navigate, they are just going to leave your site ASAP.
Man is a social animal and that was the reason social media networks developed. Every smartphone user is a member of at least one of the many available networks like Facebook, Instagram, and Twitter. Hiring a social media agency to develop structured social media campaigns to communicate offers for your products would be a good financial move.
Using email to reach to your audience is a good way of marketing your products or services online. An important thing to be remembered for email marketing, though, is to ensure that your emails don’t land in the Spam folder and end up being seen by nobody. An experienced email marketing agency is likely to do the trick.