Search Engine Optimization: Beginner’s Guide For 2021

To survive in this digital world, you need to keep your digital media marketing game strong. You need to generate more and more visibility and traffic to your business. For generating traffic, Search Engine Optimization or SEO plays a vital role. If you are a beginner with SEO, worry not we will introduce you with the term and will explain to you that how it can help you to grow your business. For 2021, you need to be prepared for the upcoming challenges for your business online and need to keep yourself up to date with the new software and techniques. Search Modifiers, one of the best SEO company in India will guide you with the basics of SEO and its growing importance in the coming years. 

This blog will guide you the major aspects of SEO which includes everything from keyword research to making search engine friendly sites to generating back links to marketing USPs of your site. As SEO belongs to the dynamic world that keeps on changing with every update of Google Algorithm, keeping up with the updates becomes crucial.  Basics of SEO are however easy to understand and even a small knowledge can make a difference. All you need to do is to involve practical along with the theory. SEO if done correctly can do wonders in generating traffic for your business.

Before starting we need to understand what is SEO? 

SEO or Search Engine Optimization is a service used by digital marketers to generate visibility and organic traffic for your website. It is all about understanding and having insight into people’s online search, providing them with appropriate answers over their search, using appropriate keywords and the type of content your target audience wants to see. 

As we talked about organic traffic, you must be curious to know what organic traffic is. While surfing over the internet, if a user searches for a particular keyword and gets encounter with your website, then it would be organic traffic as you never paid for or advertised your website for users to go through it. For example, you are searching for best SEO agency in Delhi, NCR and gets encounter with ‘Search Modifiers’, then it will be a part of organic search as Search Modifiers never advertised for it but you get encountered with the website on the basis of your search.

The majority of traffic is generated through Search Engines and organic search results have more digital weightage. Usually, it has been seen that organic searches gain more traffic than Pay Per click Advertisements. If used in a wise way, SEO can generate lots of dividend for you.

The foundation stone of SEO is laid by crawling and goes up till Snippet or Schema Markup to stand out in Search Engine Result Pages (SERP).  To provide you with the guide for 2021, we are listing these seven steps here which will help you with successful SEO:

1. Crawling the accessibility for search engine to go through your website
2. Content fulfilling searcher’s search quench
3. Writing keyword friendly content
4. User friendly website with fast speed and ease of use
5. Creating Exemplary content
6. Generating Back Link for higher CTR
7. Schema Markup for search engine result page

These steps can guide with the basics of SEO. Search Modifiers- best SEO company in India will help you with SEO services which can do wonders for your business. We at Search Modifiers, provide best SEO services and Digital Marketing services in a whole that will help you to expand your customer reach. By using a group of services, we transform your company into a brand. This is one of the basic insights upon ‘what is a SEO and basic step for practicing SEO’; we will understand more about these basic steps of SEO in upcoming blogs.