Brand and identity :Once you establish a company, branding is one of the most important things you can do. “Making a name for yourself” is more than a few billboards and commercials; you have to build up a reputation. If you want to become a household name, or anything close to it, a lot of hard work and dedication has to be put into your efforts. Your brand is a reflection of what you stand for and therefore has to align perfectly with the values and purpose of your organization.


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