Social media · Education
Education brand re-architected for social-led acquisition
Full-funnel social growth: short-form Reels, algorithm-aligned distribution, performance funnels for admissions, and community engagement to capture, qualify, and nurture high-intent student cohorts at scale.
Primary outcome
+410% engagement rate in 5 months
- Net followers +32K
- Admission inquiries +178%
- Growth scope Organic + paid
Context
A legacy education institute needed social to do more than “post for presence.” The mandate was a conversion-centric acquisition engine — short-form discovery, qualified conversations, and predictable inquiry volume.
Execution
- Content architecture that balanced Reels-first creative with program-level proof and deadlines.
- Algorithm-aligned distribution — posting rhythms, hooks, and retention patterns tuned for platform dynamics.
- Performance marketing funnels for admissions (lead forms, events, and counselor handoffs).
- Community-centric engagement — replies, UGC, and cohort-building that reduced cost-to-conversation over time.
Outcomes
- +410% uplift in engagement rate within five months.
- +32K net follower acquisition (organic + paid).
- +178% increase in qualified admission inquiries.